Stefan Sagmeister, Date unknown
Text reads, "Complaining is silly. Either act or forget."
Sagmeister is one of the most sought-after designers in the business. This billboard, utilizing the bleaching power of the sun, is an example of his innovative approach to design media. The way the sun is utilized as a medium interests me personally because I have recently been experimenting with photography and this billboard could be interpreted as an example as the literal meaning of the word "photography" (drawing/writing with light).
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