Lucian Bernhard
Priester Matches, 1906
Sachplakat
Lucian Bernhard helped to influence the poster genre known as Sachplakat, or "object poster". Although Sachplakat itself did not achieve widespread use until much later, this design is the epitome of that genre, displaying only the brand name and the product being advertised. I think the economy of the design in both form and color is relevant to designers today because sometimes it is necessary for the purposes of print, logo design or t-shirt design to create something aesthetically pleasing and visually recognizable with that sort of economy, and this poster is a great example of how to do that effectively.
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