Leonetto Capielllo
Chocolat Klaus, 1903
Art Nouveau
This is an example of Capiello's influential style that changed the way posters looked at the time. The bold colors on a black background were a dramatic change from the norm, and the horse specifically is a non-naturalistic color. I find the green-on-red contrast very striking, as well as the pale white skin against the black background, and the bold sans-serif lettering used for the name of the product is makes it easier to read, which may explain why it replaced more painterly lettering as the standard.
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